Sunday, March 11, 2007

Updating logo for AMRC



Updating logo for AMRC

My Friend in Hong Kong asked me to update the logo for AMRC.
AMRC is an NGO working on labor related issues in Asia. I incorporated the Chinese character 人 (in) meaning 'human' for their humanitarian cause; at the same time it resembles the letter A.

I've designed logos for NGOs before, and I like it when I can work the regional identity into the design. I avoid using map imagery (unless it's required) because most countries or regional maps are not a successful visual signifier to the viewer.